Investigative Research Approach

As a supplement to its comprehensive syndicated research released on a quarterly basis, OTR offers its clients opportunities to commission custom projects outside the scope of the firm’s panel coverage list. Clients can commission individual projects or join multi-client custom research projects.

OTR's investigative research methodology uncovers detailed information and industry developments. The firm's experienced research team conducts extensive interviews with a rigorous approach that produces high-quality, exemplary research reports.


Infant Formula China
iRobot Corp.
Major Appliances
ByteDance Ltd.'s TikTok and Douyin
German Electric Car Market
Pearson PLC
Roku Inc.
Alteryx Inc.

Polaris Industries
Natural Foods
Pandora A/S
The Estee Lauder Cos. Inc.
SiteOne Landscape Supply Inc.
Temporary Staffing Trends
Okta Inc.
The Cheesecake Factory Inc.


This service focuses solely on companies outside of OTR’s core coverage list, and participation is available to you on a reasonable, per-project basis. OTR’s experience in custom work is unparalleled; whether it’s a small, one-time check on a narrowly focused objective or large, in-depth, on-going projects that can yield long-term time series results.

The above listed samples are older than three months, for more recent list Contact Us.